{"id":20552,"date":"2023-10-11T15:40:36","date_gmt":"2023-10-11T13:40:36","guid":{"rendered":"https:\/\/maisonmarmite.com\/?p=20552"},"modified":"2025-06-10T17:50:37","modified_gmt":"2025-06-10T15:50:37","slug":"the-black-cow-shop","status":"publish","type":"post","link":"https:\/\/maisonmarmite.com\/en\/the-black-cow-shop\/","title":{"rendered":"The Black Cow Shop"},"content":{"rendered":"\t\t
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When transitioning from an omnivorous or vegetarian diet to a vegan lifestyle, cheese often remains the final challenge to overcome. This transition will now be significantly facilitated thanks to a passionate and vegan advocate entrepreneur, In\u00e8s Lazzerini of “The Black Cow Shop<\/span><\/a>.”<\/strong><\/p>

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Maison Marmite met In\u00e8s recently and she shared her personal journey, her transition to a vegan lifestyle, and her involvement in the animal rights movement. She also took us behind the scenes of her online store, “The Black Cow Shop,” where she offers a variety of high-quality vegan products. From managing stock to the challenges of online entrepreneurship, In\u00e8s provides a unique insight into her professional life and her mission to promote delicious and accessible plant-based alternatives. Discover her flagship products, her advice for future online entrepreneurs, and the positive impact of her collaboration with traditional cheese producers. Welcome to the world of “The Black Cow Shop.”<\/strong><\/p>

\"\"<\/a>What was your background before opening THE BLACK COW SHOP?<\/strong>
When the idea of starting my own business was still a distant dream, I studied management engineering at the University of Namur, and I now hold a Master’s degree specializing in Supply Chain Management, Digital Marketing, and Finance. I worked in the logistics sector in the brewing industry for a while, but it wasn’t very fulfilling. It was after that experience that the idea of creating a project that I am passionate about, and that truly makes sense, came to fruition.<\/p>

In parallel, I have been involved in the animal rights movement for over 10 years, both in the field and on social media. I became vegan in 2013 during my studies, when I stumbled upon an article about laying hens for an assignment I had to submit the next day. The following year, I created a sharing group on social media. Then, in 2017, I volunteered at a farm animal sanctuary called Le R\u00eave d’Aby<\/strong><\/span><\/a>.<\/p>

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Why this name?<\/strong>
This name and logo have a symbolic aspect. During the development of the project, I had just met Edith<\/strong>, a majestic black cow who quickly became very special and dear to my heart. It seemed obvious to me to use her as a symbol! By choosing this name, I wanted to dedicate the business to her and symbolically have a part of her in everything I do.<\/p>

Beyond Edith, THE name and logo also refer to all the other cows and animals in the shadows, whose lives are taken in slaughterhouses. Animals are the reason for this business’s existence, and it was clear to me that I needed to highlight them.<\/p>

But this name also has an activist aspect. In the collective unconscious, when we use the symbol of a cow (or a pig, or a chicken, for that matter), it doesn’t refer to the animal but to the ingredient it represents. We’re used to seeing a cow as “food” and not as an animal! However, farm animals are not ingredients; they are animals to be considered and cared for just like dogs and cats.<\/p>

\"\"<\/a>By choosing this name, I wanted to counteract this image of “consumer goods” and challenge the industry that exploits and treats them as commodities.<\/p>

For once, it’s not about using their image to refer to the products for which they are exploited, but simply for themselves, because I love them immensely as a species, as individuals, and because I find them fascinating and beautiful!<\/p>

Hence, it seemed logical to symbolize my vegan cheese shop with a cow, because this species is exploited for both its meat and its milk, and these are precisely the two main products for which I offer alternatives! So, being further inspired by Edith, I found it beautiful to dedicate it to her. It was a bit like “Edith’s Vegan Cheese Shop,” the cheese shop that wants to save all cows, not kill them.<\/p>

Before embarking on this adventure, you were already a vegan activist. What was your journey in activism?<\/strong>
When I became vegan in 2013, there weren’t many “local” spaces for exchange, so I created the Facebook group “Les V\u00c9GANES de WALLONIE<\/strong><\/span><\/a>” to bring together as many people from the region who are sensitive to animals, to try to raise awareness about animal exploitation, and TO encourage them to change their habits, by sharing advice and support. For me, it was a way to take action on my own scale. This group now has more than 5000 members!<\/p>

After that, I participated in various demonstrations here and there, including in France. But it didn’t really suit me. For example, raising awareness in the street is not easy, and it clearly wasn’t for me. Yet I needed to do more and be useful, to take action.<\/p>

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